Enterprise retailers like H&M are seeing incredible results from using AI-generated influencers in their campaigns – using an AI-generated model...

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AI'm Informed

30.01.2024

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📈 How are companies using AI?

 

➜ Enterprise retailers like H&M are getting good ROI from using AI-generated influencers in their campaigns – using an AI-generated model in Instagram video ads delivered an 11x increase in ad recall, and up to 91% decrease in cost per person recalling seeing ads compared to previous campaigns. - Instagram

 

➜ Otherweb uses AI to provide junk-free news – I’ll be checking it out to see if it could replace other news sources for me. It uses “20 cutting-edge models” to detect junk and disinformation, a TikTok-like algorithm that you can teach to give you more of the stories you like, bullet-point summaries of each story, and even an option to listen to the stories you like instead of reading them. - Otherweb

 

➜ Nextdoor bets on its strengths by going local with AI, not global – they've developed LocalGPT, a specialized language model with local knowledge. They're also using AI for an "Assistant" feature helps users write posts on the app, and to help local businesses by summarizing neighbour reviews. - Nextdoor

 

➜ NBCUniversal's One Platform Total Audience uses machine learning and predictive analytics for cross-platform, audience-based advertising – early metrics from the platform are promising, with advertisers seeing a 25% higher brand engagement rate compared to traditional demographic targeting, and the platform has already sold out across key categories for Q1 2024, signaling broad industry adoption. - NBCUniversal

 

➜ Rembrand is an example of what happens when you creatively apply genAI to conventional media – with a “whole new model of advertising” and a “better way to advertise in video”, the company provides a platform that marketers can use to connect with content creators and have AI generate 3D branded objects within the content (like a shampoo poster in the background of a podcast studio). - Rembrand

💡 What are the nerds up to?

 

➜ Amazon developed Diffuse to Choose, an improved "Virtual Try-All" to overlay any product you want onto any image you want (see how that new bed would look in your room, or how a sweater would look on your back) – something that could, over time, become standard customer experience in retail. - GitHub

 

➜ Brush up on the many different ways to attack LLMs, to see how bad actors might want to exploit your LLM-based solutions. - PortSwigger

 

➜ “What used to be an effective protection can now be solved in a few hundred lines of Python. In what other domains is this also the case?” – asked cybersec researcher Clint Gibler regarding this article about using multi-modal LLMs to easily break CAPTCHAs. - LinkedIn

 

➜ Ollama helps you get up and running with LLMs locally – they’ve now added Python and JavaScript libraries. - GitHub, Ollama

 

➜ “Clay is like ChatGPT for Earth - a platform and community with a generative AI model at its core.” Clay provides a foundational model of Earth, which uses a Vision Transformer architecture adapted to understand geospatial and temporal relations on Earth Observation data, and you can experiment with it to:

–”Generate semantic embeddings for any location and time.

–Fine-tune the model for downstream tasks such as classification, regression, and generative tasks.

–Use the model as a backbone for other models.”

- Clay

 

➜ Open-source fans just got a nice treat – FireLlaVa is the first LLaVa (Large Language and Vision Assistant) model with a commercially permissive OSS license, which hackers can use to put together a model that recognizes photos and images just like GPT-4V. - Fireworks

 

➜ The race to improve the Transformer architecture is going strong – Eagle 7B is a small model based on the RWKV-v5 architecture (up to100x lower inference cost than conventional Transformers with the Attention mechanism), ranking as the world’s greenest 7B model, it’s close to Llama 2 and Mistral in English evaluations. - RWKV

Announcement:

I want to help you keep your inbox tidy, so from now on, you will get just one edition of AI’m Informed a week, every Tuesday. Also, there will be less mainstream stories – we’ll focus on enterprise/scale-up AI and genAI use cases, and early-stage, nerdy projects from the bleeding edge of AI.

 

Hope you’ll enjoy the new format!

kuba filipowski
Kuba Filipowski
CEO and Co-founder at Netguru
LinkedIn
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Netguru S.A., Małe Garbary 9, Poznań, Polska 61-740, Poland

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